Sure, Analog:Shift is a business built around the love of watches — mostly mechanical watches. 

But, in essence, it’s our love for timepieces and timekeeping in general that are the common themes throughout the items we procure. And that includes the love of clocks in general: pocket watches, travel clocks, and more.

After all, in the couple hundred years before the First World War, personal timekeeping was all about the pocket watch, and before that, it was larger clocks that were front and center, horologically. We still believe a good clock — such as a classic travel model from the 1920s or 1930s — has a place in the watch lover’s collection.

The particular clock we have here is an Omega dealer clock from the 1950s. These ultra-precise, oversized mechanical clocks were meant as master clocks for passersby, designed to provide pedestrians an accurate reading of the time and to advertise the brand sold within the shop. 

Housed in a 6” x 6” x 2.5” lacquered case with an applied ‘Omega’ wordmark below and an acrylic crystal, it features a silvered dial with yellow gold, applied quadrant ‘Arabic’ indices and yellow gold dart indices, a yellow gold dauphine handset, an inner ‘railroad’ minute track, an applied Omega logo, and an ‘Exact Time’ wordmark above 6 o’clock. 

Powering this handsome clock is a mechanical Omega Calibre 53.7SC-6720 movement visible via an acrylic caseback. Beautiful, unique, and highly accurate, this is the type of timepiece that signaled Omega’s expertise to the world.